VW Augmented Reality
It was 3 years ago that i was introduced to augmented reality and had the idea to put it onto the back of business cards, an idea which was do able but the technology hadnt become mainstream yet.
The more that companies like VW use this technology the more exposure it will get and easier it will become to create. This is a fantastic/fascinating technology with endless possibilities and I look forward to seeing some clever experiments.
Well done to VW for jumping on this and being the first in their industry to use it.