T-Mobile Angry Birds live
T-Mobile have taken the most downloaded mobile game of all time to a completely new level, with their “Life is for sharing” campaign.
The wireless provider asked ad agency Saatchi & Saatchi to come up with something that will get people talking.
Saatchi & Saatchi who also work for such brands as Head & Shoulders, Toyota, Miller & Lexus had a brain storming session which led to ROVIO and its Angry Birds game.
Directed by Greg Brunkalla and produced by Legs Media & Rokkit.
Barcelona Plaza was the home to this masterpiece and random members of the public were asked to play in the largest real life angry birds game by fireing birds from a canon.